Working with CEO Jim Weber my team and I built the Brooks brand beliefs book. Crafted to be a tool and guide, the book is a point of reference and inspiration for all Brooks employees around the globe.
Every detail of the book was considered from the paper, to the binding techniques, to the shoe lace book mark. With the words coming from Jim himself, the team was able to bring to life the spirit that is Brooks through design and execution. I provided creative and art direction and worked with the printer to ensure the project came to life as designed.
The Team included Designer Matt Larson, Project Management by Ryan Pletzke and copy support by Katherine Robinson. Production of the book was led by Bob Bracht at Color Graphics.